My story

Hey all, my name is Chloe! and I am the Founder and CEO of Clomana and Cmfrt. I want to share a snippet of my story in hopes to inspire others to chase their dreams. I have a page dedicated to the story if you want to read about it all. Enjoy, love Chloe.

2018

The beginning

I started my brand back in 2018 with £530 that my Nana gave me! I was a Makeup Artist at the time, so I started with 100 pairs of false eyelashes...
2020

THE VIRAL MARSHMALLOW SPONGE

After years of consistency and perseverance, my product "The Marshmallow Sponge" went super viral all over social media. Constant sell outs, website crashes.
2021

60 second sell outs and website crashes

Said everyone in the beginning before they tried it. Once people tried this makeup sponge, they instantly ran to social media to make a TikTok on how shocked they were. The results speak... loudly.
2023

Cmfrt launch

I know it may be a bit confusing. "A beauty brand that stocks pyjamas?" well, if you followed me on my journey via TikTok you will know I live and breathe nightwear. It felt right for me to bring out a collection. Little did I know, that collection would become so loved it was demanded into its very own brand.

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The Rosie petite pyjama set celebrates comfort and moments of self-love. Made from a blend of 95% cotton and 5% spandex, the fabric is soft, breathable, and gently stretchy. A delicate hand-drawn rose print blooms across the warm cream fabric, adding a timeless, feminine touch. Designed with a relaxed fit and classic fabric-covered buttons, the Rosie set is perfect for anyone who loves to take a moment for themselves. Timeless, tender, and irresistibly soft, these pyjamas are all you need for the perfect self-care night in or away.

UK size recommendation:

Small: 6-8
Medium: 10-12
Large: 12-16
XL: 16-24
3XL: 24-28

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